The Blue-IQ media kit
Logos, colours, type and an approved description, for press, partners and anyone integrating with Blue-IQ.
Logo
Use the primary logo wherever you can. Use the one-colour versions only where colour is not available.
- Primary, on light
White, on brand blue
Black, one colour
Mark and app icon
The mark reads as a b, and turned 180° as a q: Blue, and IQ. Use it alone only where the name already appears nearby, or as an icon.
Mark, blue
Mark, ink
App icon
App icon, night
Give it room
Keep clear space around the logo equal to the width of the mark, and never set it smaller than the minimums below.
x = the width of the mark
Minimum sizes
Logo: 96 px wide · 25 mm in printMark: 16 px · 5 mm in printPlease don't
The logo is a drawn shape, not type. Use the files as they are.
✕ Don'tstretch or squash it
✕ Don'trotate it
✕ Don'trecolour it
✕ Don'tplace it on low contrast
Colour
Signal blue carries the brand. Ink and night carry the type and the dark surfaces. Cyan is for illustration only.
- Signal blue
- HEX
- #2F5FE0
- RGB
- 47 95 224
- Use
- The mark, links, highlights
- Ink
- HEX
- #0F1B3D
- RGB
- 15 27 61
- Use
- The wordmark and headlines
- Night
- HEX
- #0F172A
- RGB
- 15 23 42
- Use
- Dark backgrounds
- Paper
- HEX
- #FAFAFA
- RGB
- 250 250 250
- Use
- Page background
- Blue on dark
- HEX
- #7FA2FF
- RGB
- 127 162 255
- Use
- The mark on dark backgrounds
- Cyan
- HEX
- #34C2FF
- RGB
- 52 194 255
- Use
- Illustration only, never text
Typography
Three families, each with one job.
- blue-iq
Hanken Grotesk Bold
The wordmark only, lowercase, tracking −40. It ships outlined in the logo files, so you never need to set it.
- Aa Gg
Newsreader
Headlines, regular weight, tight tracking. A calm serif for the things we say out loud.
- Aa Gg
Figtree
Interface and body copy, in regular, medium and semibold. All three families are free on Google Fonts.
Name and description
How to write about us, and two descriptions you can use as they are.
Writing the name
- In text, always Blue-IQ: capital B, a hyphen, IQ in capitals.
- Not Blue IQ, BlueIQ, Blue-iq or Blueiq. The lowercase form lives only in the logo.
- Products: Capture, Spend, Govern. Our AI is Sonar.
Short description
Blue-IQ is a document AI company. Its products, Capture, Spend and Govern, turn contracts, invoices, resumes and licences into structured data. Every product runs on Sonar, Blue-IQ's AI, which scores every value it reads and sends anything uncertain to a person.
Long description
Blue-IQ is a document AI company. Its products turn the paperwork businesses run on into answers they can act on: Capture structures incoming documents, Spend checks invoices against what was agreed, and Govern keeps contracts and obligations in view. Campus and Workforce editions package them for higher education, staffing and healthcare, and the Blue-IQ team builds custom document AI when no product fits. Every product runs on Sonar, Blue-IQ's AI, which scores every value it extracts and routes anything uncertain to a person instead of guessing. Blue-IQ's data handling is aligned to SOC 2, HIPAA and GDPR.
Need something that isn't here? Ask the team.